Salesforce Marketing Cloud (SFMC)

Master Marketing Automation. Build Smarter Customer Journeys.

1-to-1 Professional Training by ONLY DATA

Build practical expertise in Salesforce Marketing Cloud (SFMC) through personalized live training, hands-on exercises, real-world marketing workflows, SQL, automation, customer segmentation, personalization, and guided projects.

8 Weeks • 40 Hours • Live 1-to-1 Training • Practical Projects

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🚀 Turn Customer Data Into Meaningful Engagement

Modern marketing is powered by data, automation, personalization, and intelligent customer journeys.

The ONLY DATA SFMC 1-to-1 Professional Program takes you from the fundamentals of Salesforce Marketing Cloud to building practical marketing automation workflows.

You'll learn how to work with customer data, create targeted audiences, automate campaigns, build customer journeys, personalize communications, and analyze campaign performance.

Learn → Practice → Build → Automate → Analyze

Why Learn SFMC?

Salesforce Marketing Cloud brings together powerful capabilities for customer engagement and marketing automation.

With the right skills, you can learn to work across:

Customer Data
↓
Segmentation
↓
SQL & Automation
↓
Journey Builder
↓
Personalization
↓
Campaign Analytics

The program is designed around practical application rather than theory alone.

🎯 What You'll Learn

Email Studio

Content Builder

Contact Builder

Data Extensions

Automation Studio.

SQL for SFMC

Journey Builder

Audience Segmentation

Personalization

AMPscript Fundamentals

Campaign Analytics

📚 Course Curriculum

Module 01 — Salesforce Marketing Cloud Fundamentals

• SFMC overview

• Marketing automation fundamentals

• SFMC ecosystem

• Platform components

• Customer engagement concepts

• Marketing Cloud terminology

Module 02 — Email Studio

• Email campaign creation

• Email templates

• Personalization

• Dynamic content

• Subscriber management

• Send classifications

• Testing and tracking

Module 03 — Content Builder

• Content blocks

• Templates

• Images and assets

• Reusable content

• Dynamic content

• Content organization

Module 04 — Contact Builder

• Contact Builder fundamentals

• Contact relationships

• Contact keys

• Subscriber keys

• Attribute groups

• Customer data organization

Module 05 — Data Extensions

• Data extension fundamentals

• Fields and primary keys

• Sendable data extensions

• Filtered data extensions

• Data relationships

• Customer data management

Module 06 — Automation Studio

• Automation fundamentals

• Scheduled activities

• Import activities

• SQL activities

• Data extraction

• Data transformation

• Automated workflows

• Monitoring automations

Module 07 — SQL for SFMC

• SELECT

• WHERE

• JOIN

• GROUP BY

• ORDER BY

• CASE

• Aggregations

• Data filtering

• Customer segmentation

• Campaign audience preparation

Module 08 — Journey Builder

• Journey fundamentals

• Entry sources

• Entry events

• Decision splits

• Engagement activities

• Wait activities

• Journey logic

• Testing and monitoring

Module 09 — Segmentation & Personalization

• Audience segmentation

• Behavioral segmentation

• Engagement segmentation

• SQL-based targeting

• Dynamic content

• Personalized messaging

• Customer attributes

Module 10 — AMPscript Fundamentals

• AMPscript basics

• Variables

• Data retrieval

• Conditional logic

• Dynamic content

• Personalized emails

Module 11 — Campaign Analytics

• Email metrics

• Engagement analysis

• Campaign performance

• Journey performance

• Marketing KPIs

• Reporting fundamentals

Module 12 — End-to-End Marketing Automation Project

Build a complete marketing automation workflow combining:

Customer Data → SQL → Segmentation → Automation → Journey → Personalization → Analytics

💼 Practical Projects

Project 01 — Automated Welcome Journey

Create a customer onboarding journey that automatically communicates with users based on their journey stage and engagement.

Project 02 — Customer Segmentation Campaign

Use customer data and SQL concepts to create targeted audience segments and prepare personalized marketing campaigns.

Project 03 — End-to-End SFMC Automation

Build a complete workflow connecting customer data, segmentation, automation, Journey Builder, personalization, and campaign analysis.

👨‍💻 Who Is This Course For?

This program is suitable for:

• Digital Marketing Professionals

• CRM Professionals

• Salesforce Professionals

• Marketing Executives

• Email Marketing Professionals

• Data & Analytics Professionals

• Students

• Business Professionals

• Beginners interested in marketing automation

• Professionals looking to expand their Salesforce skills

⭐ Why ONLY DATA?

Personalized 1-to-1 Training

Your learning experience is tailored around your pace, questions, and practical requirements.

Live Instructor-Led Sessions

Learn through live online sessions rather than relying only on recorded content.

Practical Learning

Work through real-world scenarios, workflows, exercises, and projects.

Dedicated Doubt Support

Get personalized guidance when you face challenges during your learning journey.

Project-Based Learning

Apply your knowledge by building practical Salesforce Marketing Cloud workflows.

Career-Oriented Curriculum

Develop practical skills across marketing automation, CRM, customer engagement, data, and personalization.

💎 PREMIUM 1-to-1 PROGRAM

Salesforce Marketing Cloud — Professional Training

$699 USD

Program Includes

✓ 8 Weeks Training
✓ Approximately 40 Hours
✓ Live 1-to-1 Sessions
✓ Personalized Mentorship
✓ Practical Exercises
✓ 2–3 Projects
✓ SQL for SFMC
✓ Journey Builder
✓ Automation Studio
✓ Email Studio
✓ Contact Builder
✓ Segmentation
✓ Personalization
✓ AMPscript Fundamentals
✓ Campaign Analytics
✓ Doubt Support

[ ENROLL NOW — START YOUR SFMC JOURNEY ]

🗓️ Program Format

❓ Frequently Asked Questions

What is Salesforce Marketing Cloud?

Salesforce Marketing Cloud is a platform used by organizations to manage digital marketing, customer engagement, marketing automation, personalization, and customer journeys.

Is this course 1-to-1?

Yes. This is a personalized live 1-to-1 training program designed around the learner's pace and learning requirements.

How long is the program?

The recommended program duration is 8 weeks, with approximately 40 hours of live training.

Is the training live?

Yes. The program is designed around live online instructor-led sessions.

Do I need programming experience?

You do not need advanced programming experience to start. Basic understanding of digital marketing, CRM, or databases can be helpful.

Will I learn SQL?

Yes. The curriculum includes practical SQL concepts for working with marketing data in SFMC.

Will I learn Journey Builder?

Yes. Journey Builder is a major part of the curriculum, including journey entry sources, decision logic, engagement activities, waits, testing, and monitoring.

Will I learn Automation Studio?

Yes. You'll learn how Automation Studio can be used for scheduled workflows, data imports, SQL activities, extraction, transformation, and automated marketing processes.

Will I build projects?

Yes. The program includes 2–3 practical projects, including an automated welcome journey, customer segmentation campaign, and an end-to-end marketing automation workflow.

Is certification included?

The training program focuses on practical SFMC skills. Any official Salesforce certification or examination should be treated separately unless specifically included in your enrollment package.

Can the schedule be personalized?

Because this is a 1-to-1 program, the training schedule can be coordinated according to instructor and learner availability.

Is this suitable for beginners?

Yes. The curriculum starts with SFMC fundamentals before progressing into data, automation, SQL, journeys, personalization, and analytics.

🚀 Ready to Master Salesforce Marketing Cloud?

Stop learning marketing automation only through theory.

Learn the platform. Build the workflows. Work with data. Create customer journeys. Develop practical SFMC skills.

Start Your 1-to-1 SFMC Journey With ONLY DATA

$699 USD | 8 Weeks | 40 Hours | Live 1-to-1 Training

[ ENROLL NOW → ]

ONLY DATA
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